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Policy: Policy Action Plan

Velika Gorica Resources & Context


Stakeholder name Expertise/skills Link to CRFS theme
City Administrative
department for
Policy makers Production
City administrative
department for urban
planning and
environmental protection
Policy makers Ecosystem services
VG Čistoća - City Cleaning
Policy makers Waste
Zagreb County Policy makers Ecosystem services, livelihood, growth
Office of Croatian
representative in
European parliament
Policy makers Ecosystem services
Croatian Chamber of
Trades and craft
Public institution Ecosystem services, livelihood, growth
Distribution center for
fruit and vegetables Ltd
  Distribution, livelihood, growth, markets
Solidarity exchange group Association of producers Ecosystem services, livelihood, growth
Croatian association of
students of Agronomy and
other related sciences
Association of students Ecosystem services, livelihood, growth
HAPIH - Center for food
Policy maker Security
Traffic and space Ltd IT solutions for geospatial databases, innovative
approach to creating business applications
Ecosystem services, livelihood, growth
Lag Zrinska Gora Turopolje Public institution focused on producers Ecosystem services, livelihood, growth
Eco Sucus Ltd Producer Ecosystem services
Zagreb County office for
agriculture, forestry and
rural development
Policy makers Ecosystem services, livelihood, growth
Center for social services
Velika Gorica
Public institution Inclusion, equity
VG Legacy Humanitarian Association Inclusion, equity
VG Legacy Humanitarian Association Inclusion, equity


Velika Gorica Vision

Policy landscape
Aim: Identify policy gap

CRFS policy
Create a list of policies that relate to CRFS.
This overview is divided into policy areas
production / processing / distribution /
market / consumption / waste / security /
ecosystem / livelihood / inclusion
Describe the policy: its approach and main goals. Please keep this succinct as this section aims to merely set out the elements
contained within the policy landscape.
Generally, you can stop drawing the policy landscape after this point as policy gaps are evident.
Zakon o poljoprivredi National law
Program razvoja ekološke poljoprivrede u
Zagrebačkoj županiji do 2030
County - Akcion plan
Zakon o poljoprivredi  
Pravilnik o prehrambenim proizvodima  
Pravilnik o uvjetima i postupku izdavanja
dopuštenja za stavljanje nove hrane prvi
puta na tržište Republike Hrvatske i
zahtjevima za posebno označavanje nove
Normativi za prehranu učenika  
Nacionalne smjernice za prehranu učenika  
Pravilnik o gospodarenju otpadom  
Centar za sigurnost hrane
Državni inspektorat
Pravilnik o nacionalnom sustavu kvalitete
poljoprivrednih i prehrambenih proizvoda
Zakon o socijalnoj skrbi  


CRFS landscape
Aim: create a snapshot of the CRFS characteristics

Key characteristic of the CRFS Description
Food production  
A large number of small producers, often
Although more than 46% of the area surrounding the City is managed as agricultural land, there is a lack of data on its use, and thus data
on the potential for food production. On the other hand, in the rural area, significant areas are still occupied by traditional agricultural
holdings, many of them in the category of elderly households, which significantly slows down the development of these areas, as well as
relatively large areas of agricultural land owned by the state, which due to fragmentation and complicated allocation procedures are not
in use. An additional problem is the extreme mistrust and lack of will to unite among the producers, which, considering their size, puts
them in a disadvantageous position on the market.
Food processing/distribution  
A small number of small processors,
production focused on production of
foodstuffs and not on food processing
Greater support is needed for private processors who would invest in processing capacities, primarily in the area of ensuring sufficient
quantities of foodstuffs, but also in the part related to the adoption of new, more competitive technologies
Food marketing, catering, retail  
most of the food is still on the market through
large supermarkets
Despite the large number of food producers in the area, they are still inaccessible to a large number of citizens due to the lack of sales
premises (market, farmer's market, etc.).
Food consumption  
Only systematic approach exists in the area of
nutrition for kindergarten and school children.
Other trends related to healthier food are
visible only through sporadic actions of the
non-governmental sector.
As a rule, consumers get information about healthy eating through national campaigns in the media. Attempts to systematically educate
about the importance of a healthy diet are limited to school children, sporadically. As a rule, existing gastronomic events are focused on
traditional ways of preparing food from ingredients characteristic for this area.
Food waste  
Establishing of the organic waste disposal
system started

Citizens' desire and awareness of the need to dispose of organic waste is visible, but there is still not enough information about the
success of the system and there is not even a clear system for its management. Additionally, the system currently focuses on organic waste in households, while almost nothing is being done on the disposal of organic waste from the economy (for example, catering

Food security  
monitoring organized through the Croatian
Center for Food Safety
As a rule, consumers trust the food safety control system, frequent monitoring


Strategy development
Aim: define a lab narrative


CRFS status quo
Lack of systematic monitoring of production and the way agricultural land is used, many different initiatives related to food but mutually unrelated and insufficiently known, lack of
cooperation between sectors
CRFS goals
Establish a system of control and monitoring of food, with an emphasis on local production, in all forms - from production to disposal of organic waste
Establish a system of control and monitoring of food, with an emphasis on local production, in all forms - from production to disposal of organic waste
CRFS strategy
Establish cooperation between stakeholders and determine priority areas of development and monitoring


Vision definition
Aim: Translate the CRFS strategy and context assessment into a pilot vision

Formulate the CRFS vision
To establish a modern and flexible system of monitoring and continuous improvement of food flows at the local level with an emphasis on connecting and stronger promotion of local
producers' products.


Velika Gorica Pathway to Action

Aim: Execute the SWOT analysis

Good geographical location - the green ring of the City of Zagreb (Capital of Croatia), transport and market infrastructure
Preserved natural resources for the development of ecological agriculture (soil, water, air), areas of preserved nature and water protection and sanitary water protection zones
A variety of local food and agricultural products with the potential to increase production and demand
Proactive national and county policy, many years of experience in implementing support programs for farmers
Increase in offer but also in demand in the area of rural, active and green tourism
traditional interesting manifestations with the potential of development beyond the local framework.
small, fragmented holdings mostly without irrigation, predominant elderly agricultural family farms, low educational structure of farmers, reluctance to connect with each other and join forces
insufficient infrastructure (wholesale markets, cold stores, warehouses, etc.), lack of specialized outlets for local products
The rural population is insufficiently involved in lifelong learning processes
Resistance to change, preference for traditional solutions, lack of innovation and entrepreneurial spirit
Lack of interest of farmers, advisors, and the agronomic profession in redirecting to organic production, prejudices against it
Insufficient cooperation between sectors
Low level of social responsibility in most business entities.
Low level of energy efficiency.
Lack of initiative of the local population
Lack of knowledge and skills in using available computer and IC tools and solutions
Absence of a system for monitoring the use of agricultural land
poor transport connection between rural and urban areas, limited mobility in rural areas
Proximity to Zagreb as a technological resource, and the largest Croatian market (public and private sector), with good purchasing power
Free access to the EU market, proximity to many EU areas looking for eco-friendly food and increased demand for ecological products in Zagreb, the Republic of Croatia and the EU
The possibility of placing local food through the development of different forms of tourist offer
Increasing popularity of sports and lifestyles that involve staying outside the cities.
Development of online sales and related distribution systems
The proximity of Zagreb enables employment in the non-agricultural sector, as a rule better paid, which results in an increased outflow of labour, especially young people from rural areas.
A decline in living standards and purchasing power due to unpredictable circumstances (for example, the war in Ukraine)
Strong and increasing competition for agricultural and food products from the EU and, especially, from third countries through well-developed import channels


Aim: Define SMART pilot goals

Goal S
establishment of a
mechanism for
agricultural land use

comparison of data
from GIS and from the
Agency for Payments
in Agriculture

-overview of the
situation on the

the relationship between
data on the total
available agricultural
land and data on the actual way of using it
for a large number of
surfaces, field recording
will have to be organized
determine the spatial
potential for agricultural
18 months production, security
ensure stronger
cooperation at the
local and regional
organization of
meetings and panel
discussions for
different areas where
representatives of all
sectors relevant to
the topic will gather
number of
number of participants
  at least four intersectoral
18 months all themes
increase the
availability and
accessibilityof local
products - short
supply chains
initiating the
establishment of
distribution chains for
local products
by the number of local
producers who will join
these forms of sales
insufficient interest of the
at least - an elaborated
business model of the
functioning of the farmers
12 months, November
market, consumption,
initiate the process
of accession of the
City of Velika
Gorica to the
promotion of the
opportunities that
MUFPP offers
signatories in terms of
development and
monitoring of the
starting the access
procedure with
regard to the
necessary consents
and decisions
by the number of
indicators for which the
need and method of
monitoring has been
  MUFPP signed, adopted at
least two priorities from
the MUFPP and a defined
method of monitoring at
least 5-6 indicators
18 months,
May 2024
all themes
establishment of a more efficient
support system for
the development
of the local
review and evaluation of existing grants and
other supporting
forms at the local,
regional, and national
defined indicators for the evaluation of
support measures
 budget constraints, strong influence of interest
transparent support system with clearly
developed criteria for the
selection of beneficiaries
12 months, November 2023 production, waste,


Velika Gorica Action Plan

Execution plan
Aim: set out the execution of each task


SMART goal
assessment and management of agricultural potentials
SMART task Responsibility Timeframe Prioritization
Establishment of a monitoring mechanism
for agricultural land use,
inventory of existing data on land use, with
an emphasis on city/state-owned land
city administrative department for spatial
Promet i prostor Ltd.
local committees
18 months  
SMART goal
Implementation of co-creation process in CRFS - creation of a network of stakeholders in the food system
SMART task Responsibility Timeframe Prioritization
identify, gather and initiate the way of
cooperation of relevant stakeholders for
proposing and monitoring the
implementation of activities related to the
development of the food system
Inventive solutions
SMART goal
Increase the availability and accessibility of local products
SMART task Responsibility Timeframe Prioritization
to define a specific and sustainable business
model of farmers market or some other
form of alternative distribution of local
Inventive solutions
Optimus consulting Ltd
SMART goal
Establishment of a more efficient support system for the development of the food system
SMART task Responsibility Timeframe Prioritization
establishment of a transparent support
system with clearly developed criteria for
selection of beneficiaries and evaluation of
City Department of Agriculture
Zagreb County - department of agriculture
SMART goal
development and monitoring of the CRFS
SMART task Responsibility Timeframe Prioritization
initiate the process of accession of the City
of Velika Gorica to the MuFPP

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