Policy: Policy Action Plan
Resources & Context
Stakeholder name | Expertise/skills | Link to CRFS theme |
MedEatResearch |
The Centre for Social Research on the Mediterranean Diet, founded with the aim of enhancing, promoting, disseminating the food heritage of Southern Italy is a Food System Expert (regional) and contributes to create synergies between the different departments, laboratories and programmes. |
Ecosystem; Consumption; Livelihood |
Museo Vivente della Dieta Mediterranea |
Governance (Regional) | Inclusion; Ecosystem |
Rareche Cilento | Community member and Farmer network (Regional) | Production; Processing; Distribution; Market; Waste; Inclusion |
Cooperativa Nuovo Cilento | Community member and Farmer (Local) | Production; Processing; Distribution; Market; Waste; Inclusion |
Biodistretto Cilento | Community Member (Local) |
Production; Processing; Distribution; Market; Consumption; Security; Ecosystem |
Cilentamente | Community Member (Local) | Ecosystem; Livelihood; Inclusion |
Azienda Agricola la Petrosa | Community member and Farmer (Local) | Production; Processing; Distribution; Market; Waste; Security |
Azienda Agricola le Starze | Community member and Farmer (Local) | Production; Processing; Distribution; Market; Waste |
Azienda Agricola de Martino | Community member and Farmer (Local) | Production; Processing; Distribution; Market; Waste |
Apicoltura Volpe | Community member and Farmer (Local) | Production; Processing; Distribution; Market; Waste |
Associazione Amore Per il Sapere (APIS) |
Community Member (National) | Consumption; Waste; Security; Ecosystem; Inclusion |
CampuStore | National Community Member | Consumption; Waste; Security; Ecosystem; Inclusion |
Pollica Municipality | Local Governance | Ecosystem, Livelihood, Inclusion. |
Camerota Municipality | Local Governance | Ecosystem, Livelihood, Inclusion. |
Strobilo | Neuroscience expert and Food System Expert | Livelihood, Inclusion |
Tenuta Chirico | Community member and Farmer (Local) | Production; Processing; Distribution; Market; Waste |
Alici di Menaica di Donatella Marino |
Community member and Fishermen (Local) | Production; Processing; Distribution; Market; Waste; Security |
Associazione Italiana Giovani per L'Unesco (AIGU) |
National Community Member | Consumption; Waste; Security; Ecosystem; Inclusion: Livelihood |
Parco Archeologico di Paestum e Velia |
Regional Governance | Ecosystem; Inclusion |
Centro Studi Dieta Mediterranea "Angelo Vassallo" |
Regional Governance | Ecosystem; Inclusion |
Climate Farmers | International stakeholder network representing rural communities | Ecosystem, Market, Waste, Inclusion |
UniBo | National University with scientific interest | Inclusion, Security |
Università Federico II - Dipartimento di Agraria |
National University with scientific interest | Production, Consumption, Ecosystem |
EIT Food | Food System Expert |
Production, Distribution, Market, Consumption, Waste, Security, Ecosystem |
The FORK Organization |
Food System Expert and global non-profit Think Tank, which connects food and design experts to (re)design agri-food systems. |
Market, Waste, Security, Ecosystem |
MyGrants | National stakeholder focused on refugees and asylum seekers in Italy. | Security, Livelihood, Inclusion |
Legambiente Campania | Stakeholders representing rural communities | Consumption, Waste, Ecosystem |
SlowFood Cilento | Stakeholders representing rural communities |
Production, Processing, Distribution, Market, Consumption, Waste, Ecosystem |
Danone | International food stakeholder | Production, processing, distribution, market, consumption |
Terra di Resilienza | Community member (Local) | Production, Ecosystem, Livelihood, Inclusion |
Erbe di Cilento | Community member (Local) | Production, processing |
Campania Region | Regional Governance | Ecosystem |
Pollica Vision
Policy landscape
Aim: Identify policy gap
CRFS policy | Description |
Production | |
National Recovery and Resilience Plan |
The National Recovery and Resilience Plan (NRP) includes a package of investments and reforms divided into six missions: Digitalization,
Innovation, Competitiveness and Culture; Green Revolution and Ecological Transition; |
Distribution | |
Gadda law (anti-waste law) - 2016 |
It aims to encourage recovery, solidarity donations, and distribution of food and medicines and whose central goal is to reduce waste at various stages of the supply chain, starting from production and processing, and ending with distribution and serving of food. |
Waste | |
Legge Salvamare (2022) |
Now fishermen are allowed to bring back to land the waste (plastic waste) accidentally recovered with their nets in the sea. This regulatory instrument fills the previous gap where fishermen were fined every time they acted as guardians of the seas. |
Gadda law (anti-waste law) - 2016 |
It aims to encourage recovery, solidarity donations, and distribution of food and medicines and whose central goal is to reduce waste at various stages of the supply chain, starting from production and processing, and ending with distribution and serving of food. |
Zero Waste Charter - 2012 |
City of Naples has signed the SprecoZero Charter and joins the campaign against food waste promoted by Last Minute Market and Slow Food. The operation consists of the recovery and reuse of unsold goods to give them to those most in need. |
Livelihood | |
National Recovery and Resilience Plan |
The National Recovery and Resilience Plan (NRP) includes a package of investments and reforms divided into six missions: Digitalization,
Innovation, Competitiveness and Culture; Green Revolution and Ecological Transition; |
Inclusion | |
Piano Sud 2030 (national strategy) - 2020 |
Reviving public and private investment, rediscovering the value of the interdependence between North and South and the territorial dimension of cohesion. Five major national "missions" of cohesion on which to focus investment include: investing in the entire education chain, starting with the fight against child educational poverty; thicken and modernize infrastructure, both physical and social, as a factor of connection and social inclusion; strengthen Green Deal commitments in the South and mitigate risks related to climate change; support technology transfer and the strengthening networks between research and business; strengthening the international vocation of the southern economy and society and adopt the Mediterranean strategic option, including by through the strengthening of Special Economic Zones (SEZs) and programs of development cooperation |
National Recovery and Resilience Plan |
The National Recovery and Resilience Plan (NRP) includes a package of investments and reforms divided into six missions: Digitalization,
Innovation, Competitiveness and Culture; Green Revolution and Ecological Transition. |
Other | |
Urban Planning: Foodscape: Municipal Urban Plan 2021 |
Through the Municipal Urban Plan 2021, the Municipality of Pollica has set the new objectives of urban development, including Natural assets, care of the landscape and regeneration. This policy fills the previous gap between urban development and preservation of environmental and landscape characteristics of particular rarity. |
CRFS landscape
Aim: create a snapshot of the CRFS characteristics
Key characteristic of the CRFS | Description |
Food production | |
The CRFS hosts the first Bio-District of Italy. It covers an area of 3,196 square kilometres and includes 37 municipalities, 400 organic farms (23% of tot. organic producers in Campania) and 2,300 hectares. The Cilento bio-district area is recognized as World Heritage Biosphere Reserve by UNESCO. With over 30 products recognized as Slow Food presidia, the biological and agrobiological complexity is the result of a long evolutionary history marked by the slow rhythm that maintains the balance between Nature and Man. |
Current difficulty for organic and regenerative farmers to meet the consumer demand, still too much oriented towards ultra processed foods, as the percentage of obesity and overweight affect both adults and children. Decrease in adherence to the Mediterranean Diet. Increase in health problems and obesity. Decrease in small-holder farms due to increase in demand for fewer crops. Increase in large scale monoculture |
Food processing/distribution | |
Cilento region includes 99 municipalities. The CRFS is also characterized by low infrastructures and connectivity: 20 minutes to the closest supermarket; 30 minutes to the closest train station; 40 minutes to the closest hospital. This aspect inevitably compromises also food distribution. |
Difficulty to improve accessibility and mobility, as a crucial service to be offered to the local population. |
Food marketing, catering, retail | |
In Pollica there is currently a farmer | Isolated food system region |
Food consumption | |
Pollica is part of the seven emblematic communities of the Mediterranean Diet together with Chefchaouen (Morocco), Koroni (Greece), Agros (Cyprus), Soria (Spain), Tavira (Portugal), Brač and Hvar (Croatia). |
Current difficulty to valorize the role and importance of the Mediterranean Diet, as the most complete model of integral ecological regeneration, which also includes agricultural practices, seasonality, conviviality and the cultural dimension, in addition to the positive impacts it generates on human health and the ecosystem. |
The Campania region has been gradually experiencing poor-to-moderate adherence to the Mediterranean lifestyle, explaining why it reaches the highest rate of overweight adults in Italy and the second-highest rate of obesity in Italy. |
|
Food waste | |
The first trace of separate collection in contemporary history is in Bourbon Naples, capital of the Kingdom of the Two Sicilies under the administration of Ferdinand II. In 2009, however, Salerno became the capital of Italy with the highest percentage of separate collection (72 percent). Today, the Municipality of Pollica has set up at the Acciaroli hamlet, a new collection system, on an experimental basis, by means of mobile ecological islands. The citizen with this new model of delivery at the ecological collection islands has the obligation to deliver the waste directly into the hands of the operators who verify the successful differentiation, advising, informing and giving them the bags for each type of waste and an information note to properly differentiate. After four days of experimentation, the results ( where this new system has been implemented) have been excellent, thanks to the cooperation of citizens, which has seen the percentage of differentiation increase to around 70/%. South of Italy still continues to waste +15% more than the Italian waste average on food. |
Decrease food waste. The main challenges are associated to improving infrastructures and connection between the food system actors and better repurpose surpluses (especially for fresh food - highly deperishable) that are mainly produced in the CRFS. |
Food security | |
The Mediterranean Basin is defined as a climate change hotspot, with advanced risks of hydrogeological instability and soil erosion, accelerating agricultural changes and posing serious risks in terms of survival of iconic Mediterranean foods and land abandonment. Coldiretti, the largest association representing Italian agriculture, foresees serious risks of - 46% of olive oil Made in Italy due to climate alterations. |
Need to increase resilience and climate smart solutions to ensure the survival of iconic Mediterranean Diet foods. |
Ecosystems | |
The CRFS hosts the highest biodiversity rate in Italy. Its great altimetric, micro-climatic, and geologic diversity makes it the perfect hotspot for: 28 Sites of Community Importance (SCI) defined in the European Commission Habitats Directive (92/43/EEC) 8 Special Protection Areas (SPA) defined in the European Commission Birds Directive (79/409/EEC) 3,200-3,500 superior plant species Archaeological sites such as the Palaeolithic Caves of Marina di Camarota and the Sites of Paestum and Velia. The Cilento National Park is bounded by two Marine Protected Areas, one to the north, the Santa Maria di Castellabate Marine Protected Area, and another to the south, the Costa degli Infreschi and Masseta Marine Protected Area. |
Key issues include the difficulty in preserving, protecting, valorising this natural, cultural, and landscape heritage that should be turned into key assets for the CRFS (dormant resources) to foster integral ecological regeneration. Hydrogeological instability and soil erosion |
Livelihood | |
Pollica and the Cilento area have been defined as an ultra-peripheral area: the limited professional opportunities and infrastructural difficulties have pushed the majority of families to move to bigger cities. In 2018, Cilento, an area including 99 municipalities, with an average population ranging from 200 to 21,000 inhabitants, lost about 57,000 inhabitants. |
Need to create better skills aimed at enhancing the cultural, environmental and agri-food heritage of the Mediterranean. Need to alt the current phenomenon of depopulation, offering better services, professional opportunities, and competences to avoid brain drain. |
High rate of seasonal tourism with the consequence of being invaded by tourists in the summer months, completely disrupting the rhythms and nature of the villages, followed by prolonged months of almost total abandonment. In Campania, the gross bed utilization was 0.9% in April 2020 to a high of 43.9% in August 2020 and even 71.2% in August 2019! Tourism mainly involve seaside areas and villages, while mountain areas are still forgotten |
Need to stabilize the current tourism flows, making both seaside and mountain areas attractive during summer and ensure adequate tourism offer also beyond summer time. Increase competencies and services for tourists, better training of hospitality facilities. |
The City of Pollica is part of the international movement Cittaslow (Slow Cities), the "Cities of Good Living", founded in 1999 and inspired by the principles of Slow Food. |
Concentration of services in a few polarizing centers. Implement better connections and infrastructures. Strong expansion of second homes for holidays, residential-tourist structures |
Inclusion | |
Southern Italy registers amongst the highest levels of education dropout: 17.3%. In the province of Salerno, 15 youth out of 100 leave before finishing school. |
Need to fill the current digital divide. Need to increase attractiveness, competence and sense of belonging to the younger generation, alting the current brain drain. Need to make the current educational offer and school system more attractive and able to respond to the professions of the future. |
Strategy development
Aim: define a lab narrative
CRFS status quo |
Pollica, a rural village in the South of Italy, is the epicentre of Mediterranean lifestyle and the crossover point of history, culture and anthropology of this ancient heritage. In a perfect balance between humanistic and scientific culture, the Mediterranean Lifestyle and Diet have contributed to the construction of an identity that has now gone well beyond territorial or food borders. The unique richness of natural, cultural, human, landscape and food diversity is one of the main aspects characterizing the area, as evidenced by the high presence of UNESCO natural and cultural recognition as a global heritage of mankind. Equally, the CRFS is characterized by deep challenges: besides the typical challenges of small internal rural areas, where depopulation, unemployment, and low connectivity increase the marginality of the local community and isolate the local food system, these also include tourism de-seasonalization, which deeply alter the social fabric; decreased adherence to the Mediterranean Diet (as evidenced by the increase in obesity and overweight), climate alteration, which directly affect the production of the iconic food of the Mediterranean Diet, and the dangerous increase in large scale monoculture. |
CRFS goals |
Recovery, enhancement and revitalization of historic centres; The development of compatible tourism; Repopulation of Italian villages and rural areas through the prototyping of services to facilitate the use of the territory; Spreading awareness about the Mediterranean Diet which is recognised by the WHO for being a healthy and sustainable dietary pattern, able to reduce obesity and cardiovascular risk; Active conservation and enlivenment of the natural, landscape, food, cultural, and human diversity; Development of infrastructures, maritime connections and land transport for the improvement of accessibility to naturalistic and tourist sites to a sustainable extent for the territory; Improvement of the quality of the naturalistic and cultural heritage, with a view to protection and compatible development; Construction of a new tourist image, through the redevelopment and enhancement of the places, especially the coastal strip, with the environmental recovery and the re-naturalization of the territory, the integration between seaside tourism and cultural tourism, the construction of connection networks between the settlements coastal and those of the hinterland; reinforcing ecological connections and enhancing the geological heritage; mitigation of the risk of coastal erosion is another important issue that affects the municipality of Pollica; safeguarding the physical integrity and the landscape and environmental connotation of the beaches, the dune strips, the high coasts of the cliffs and the coastal strips. |
CRFS strategy |
Combining three different dimensions of actions: - Knowledge: through an 3 S education model grounded on the five Senses, Savoir-faire and Sustaining - Innovation: through the combined application of Design Thinking powered by the Prosperity Thinking (Vignoli, et Al, 2021) that turns inspiration into actions and can solve systemic challenges linking the micro (human) and macro (planet) and the Food for Earth Regeneration Toolkit, building bridges of dialogue between policymakers, food authorities, food managers, local governments, urban planners, scholars to unleash the regenerative power of food. - Community: by ensuring a participatory approach to better empower the multi-layer actors of the Mediterraenan Diet, by actively involving local members of the society - starting from a sense of belonging and responsibility to the territory - and reinforcing bridges of dialogue national and international agri-food stakeholders. |
Vision definition
Aim: Translate the CRFS strategy and context assessment into a pilot vision
Describe the CRFS context |
Pollica, a rural village in the South of Italy, is the epicenter of Mediterranean lifestyle and the crossover point of history, culture and anthropology of this ancient heritage. In a perfect balance between humanistic and scientific culture, the Mediterranean Lifestyle and Diet have contributed to the construction of an identity that has now gone well beyond territorial or food borders. The unique richness of natural, cultural, human, landscape and food diversity is one of the main aspects characterizing the area, as evidenced by the high presence of UNESCO natural and cultural recognition as a global heritage of mankind. Equally, the CRFS is characterized by deep challenges: besides the typical challenges of small internal rural areas, where depopulation, unemployment, and low connectivity increase the marginality of the local community and isolate the local food system, these also include tourism deseasonalization, which deeply alter the social fabric; decreased adherence to the Mediterranean Diet (as evidenced by the increase in obesity and overweight), climate alteration, which directly affect the production of the iconic food of the Mediterranean Diet, and the dangerous increase in large scale monoculture. |
Formulate the CRFS vision |
The vision is to regenerate the rural territory in a participatory way, in order to repopulate the territory, improve livelihoods, generate collective prosperity, encourage individuals to think and act in coherence with the Mediterranean principles, better empower the multi-layer actors of the Mediterraenan Diet by simultaneously embracing all the six dimensions of integral ecological regeneration: political action, environmental, human, social, cultural, and economic regeneration. |
Pollica Pathway to Action
SWOT
Aim: Execute the SWOT analysis
Strength |
Ensure the collaboration with companies and trade associations that tomorrow will be able to implement on a large scale the models tested.
Create a management model capable of involving all stakeholders in a harmonious way to give the right operational tools to ensure the ecosystem a flexible and inclusive structure that
Ensure the activation and empowerment of people in the area, through the creation of a model that does not focus on mere profit as an end but on the community, understood as the |
Weaknesses |
Embracing (and communicating) a real holistic and multidimensional model of an integral ecological approach, free of the risks of excessive specialization and sectionalization
Overcoming the current depopulation, unemployment, and education dropout trends characterizing the area to improve livelihoods in order to generate collective prosperity |
Opportunities |
Strengthen the collaboration between the UNESCO network of Emblematic Communities of Mediterranean Diet, restoring the Mediterranean area to its former value and reawakening Valorizing the soft power of the Mediterranean Diet as a model to ensure integral ecological development of rural-urban areas Create an integral ecological model of regeneration that can be replicable and scalable in other CRFS |
Threats |
Create an open ecosystem, capable of eliminating cultural, logistical, and bureaucratic frictions, facilitating collaborations between the various stakeholders and between the various disciplines. Ensuring the capillarity of policy decisions and designing ecosystems in line with integral ecology for the Mediterranean Overcoming the linear, extractive mindset and preserving the integrity of purposes regardless of political and economic interests around the Mediterranean Basin |
SMART
Aim: Define SMART pilot goals
Goal |
S specific |
M measurable |
A attainable |
R relevant |
T time-based |
Theme |
Achieve Political Regeneration |
What will be done: Support and implementation of local urban planning for regeneration; Support and implementation of policies, such as the local Foodscape, fostering the conservation of peri-urban agricultural activities; Foster food diplomacy as an instrument for peace and migrants and refugees’ inclusion; requalification of the building heritage but also of the predominantly uncultivated and abandoned areas; implementation of policies to protect Mediterranean marine resources. Process steps: community gathering, to listen from them their needs and necessities; building bridges between the local community and the local public authority; education activities to connect youth, local community and local authorities; collaborative elaboration of regenerative marine policies Who will be involved: - Pollica Municipality, Municipalities of the Cilento Region and the Local mountain community -Campania region -Local, national, International Organization on migrants and refugees -National and EU Institutions |
How is progress measured: Numbers of countries involved; Ministry involved; local authorities and political authorities involved; surrounding communities involved; number of policies promoted and implemented. Is data available: yes, data available come from listening activities with local fishermen, the involvement of local authorities (both from Pollica and surrounding area) and research centres and museums located in the area, included the Mediterranean Museum of the sea. |
What are constraints/limitations: Coastal settlements, affected in recent decades; Strong expansion of second homes for holidays, residential - tourist structures; real estate degradation; A widespread construction on the territory Are resources available: resources from the FF team that is based in Pollica, the Castello if Pollica as a facility, the Italian presidency of UNESCO network of emblematic communities of the mediterranean diet - coordinated by Pollica is also an added value |
Expected outcome: Event design to gather the local community (and also specific stakeholders of the community, such as fishermen); workshop designed to connect local fishermen with local, national and regional authorities; educational activities to connect tourist and youth to local stakeholders; writing a manifesto for the creation of new regenerative policies of the Mediterranean Sea; creation of a Mediterranean Marine experimented areas. Why it is important: The most needed political actions of today are the strategies aimed at implementing common well-being. These are designed to put collective interests before individualism, nurture the sense of community, embrace harmonic development within the territory, ensure good quality access to food (and natural resources), mitigating the risks due to climate change to prevent conflicts and migrations. Institutions, from the local representatives to the global level, are responsible for creating the enabling environment for social justice, solidarity, and thoughtful leadership to be translated into better services for the citizens and turn places into communities of intention. As the ultimate representation of commonality, food can be a crucial driver for inclusive and bold political action. |
Deadlines: By end next year |
Security, Ecosystem, Livelihood, Inclusion |
Achieve environmenta l regeneration |
What will be done:
-International knowledge |
How is progress measured: Numbers of farmers trained on regenerative agriculture; percentage of Soil Organic Matter achieved in the area; numbers of farmers reached; numbers of innovative start-ups and realities involved, number of migrant trained. Is data available: data available come from the partnership with Mygrants (in the migration side), local farmers and research centres part of the Living Lab. |
What are
Are resources available: resources from the FF |
Expected outcome:
of the Mediterranean agri-
implementation in the |
Deadlines: By end next year |
Production, market, security, ecosystem, inclusion, waste |
Achieve Social regeneration |
What will be done: Repopulation of Italian villages and rural areas through the prototyping of services to facilitate the use of the territory; Expanding food literacy in schools, hospitals, canteens, and homes also through training courses on the power of the Mediterranean Diet in local schools and development of training courses; development of climate-smart living solutions to make rural villages more attractive and livable also for young families; training courses designed for local kids, youths and children to acquire the necessary skills for new professions (including digital tools) and increase the sense of belonging for their land. Process steps: community gathering, to listen to their needs and necessities; building bridges between the local community and the local public authority; mapping of the needed skills to new jobs; educational activities and training to youths on digital tools to increase the service offers. Who will be involved: -local inhabitants: farmers, fishermen, women, youth, grandmothers, restaurants - local, national, international startups on smart living - local administration - Local facilities in the tourism, accomodation and catering - Local, national and international schools - Local, national and international research centres and universities |
How is progress measured: € expenses on local facilities; numbers of visitors/tourists beyond summer times; numbers of researchers involved, numbers of youth, and people from the hospitality sector trained Is data available: local statistics and listening activities on the local population |
What are
depopulation; Ultra-
limited professional |
Expected outcome: educational events to train youth on digital tools and sense of belonging; creation of a Digital Academy that can train permanently local people on a new mindset and new skills to improve local services (adventure and videomaking, coding digital art, digital storytelling, 3D modeling and eco-design lab, blockchain and crypto); organization of educational courses aimed at meeting the ambassadors of the Mediterranean diet; upskilling and reskilling programs for local teachers. Why it is important: Being an essential resource for human survival, food plays a central role in the relationship between individuals and their community. Through food and the power of conviviality, it is possible to reconnect individuals under a commonality of purpose, building a stronger sense of community, ensuring social inclusion, integration, equality, and regenerating the whole social fabric. Only when individuals are considered, heard, included, and involved in the dynamic of the social fabric is it possible to directly exchange knowledge and skills, to co-create together, forming real educational communities united through mutual support and trust. |
Deadlines: By end next year |
Market, security, ecosystem, livelihood and inclusion |
Achieve Human regeneration |
What will be done: Spreading awareness about the Mediterranean Diet; enhancement of research and experimentation on anthropological research nutritional value, longevity, microbiome product development; development of research the processes of action and institutionalization behind food behavior, and the interconnected aggregate dynamics of food supply and demand. Process steps: evaluation of the current state of individual wellbeing; connection with local, national and international start -ups and companies on neuroscience; organization of events to approach the local population on neuroscience while experiencing the Mediterranean lifestyle Who will be involved: - Local, national, international start ups on neuroscience, nutrition, microbiota, food behaviour studies, and healthy aspects - local facilities, administration, services - local, national, international research centers and universities - designers from national and international context - Mediterranean food supply chain |
How is progress measured: numbers of people obese/overweight; environmental and individual wellbeing parameters Is data available: from the collaboration with the neuroscience startup Strobilo |
What are
overweight; Poor-to-
the Mediterranean |
Expected outcome:
tele-assistance, and tele-
Development of health
ambition is that of
being. |
Deadlines: By end next year |
Consumption, security. |
Achieve cultural Regeneration |
What will be done: The development of compatible tourism; promotion, education and enlivenment of the Intangible Cultural Heritage in Pollica and in the surrounding areas; enhancing, promoting, disseminating the food heritage of Southern Italy and encouraging cultural exchanges on food and wine of different countries in the Mediterranean area. Process steps: mapping of the tangible and intangible heritage present in the area; identification of the “dormant resources” that need to be re-awakened; involvement of the local authorities and cultural facilities of Pollica and surrounding area to design a coherent and integral touristic offer; organize educational courses to create new skills, vocational courses and employment opportunities; fostering the emergence of new entrepreneurship and new cooperative forms. Who will be involved: -Local, national, international schools -Pollica Municipality, the municipalities of the Cilento Region, the Mountain community of Cilento - Cilento Eco-region -Unesco network on Emblematic Communities of the Mediterranean Diet - Unesco International Coalition of Inclusive and Sustainable Cities (ICCAR) -New European Bawhause and other EU Institutions -local, regional and national tourism network, facilities and Ministry - local and regional farmers, fishermen, regenerative farming network and other key food supply chain stakeholders - Local museum, archeological, terrestrial, and marine parks - Local and national environmental organizations -Cultural and creative enterprises -Companies providing services in the field of utilities (energy, water, waste, mobility, etc.) and services with high added value and characterized by a high level of environmental sustainability, Who is responsible: |
How is progress measured:€ expenses on local facilities; numbers of visitors/tourists beyond summer times; numbers of surrounding municipalities involved Is data available: database of local municipalities |
What are constraints/limitations: Complete disruption of the rhythms and nature of the villages, due to summer invasion of tourism in the seaside local areas, followed by prolonged months of almost total abandonment in winter time; sectoral development of tourism limited to coastal areas, with an almost complete exclusion of mountain local areas, cultural desertification; Scarce knowledge of the local Tangible and Intangible Cultural Heritage Are resources available: resources from the FF team that is based in Pollica |
Expected outcome: Empowerment of the Virtual Museum of the Mediterranean Diet; improvement of the touristic offer of local mountainous areas to intentionally redesigning resilience in the Mediterranean mountain habitat by reawakening the potential of slow and regenerative tourism; Involvement of both tourism and hospitality operators and the local population itself in acquiring new skills to ensure the transition to green and digital tourism, improve managerial skills, strengthen the hospitality sector but also to nurture a healthy ‘heritage pride; Creation of a Consortium for the touristic valorisation of the Lands of the Mediterranean Diet, conceived as a virtuous path that starts from the people, aggregating active and hard-working citizens and visionary administrators, to create new skills, professionalizing courses and employment opportunities. Why it is important: Food identities provide a representation of the cultural richness and diversity that exists in the food, social, and territorial landscape of a city. Pursuing cultural regeneration requires valorizing both tangible and intangible heritage by paying attention to local cultures, and integrating history, culture, architecture, and landscape of a given place into the connections within society, not only to preserve local identity but also to make it alive. Regenerating local cultural assets and transforming them into active and interactive educational places is the only way to preserve our roots and ensure a future for the local heritage; valorization and support of cultural markets, intended not only as a place of direct dialogue between producers and consumers, but also as a center of social aggregation and cultural and artistic promotion. |
Deadlines: By end next year |
Production, distribution,
|
Economic Regeneration |
Recovery, enhancement
development of new edu entertainment and food |
numbers of
events of conviviality, |
What are constraints/limitations:
economic
months; Under-
systems; depopulation; |
Expected outcome:
Organization of
new models of edu-
experiences that focus on
physical-, mental-, social- |
Deadlines: By end next year |
Ecosystem, livelihood, inclusion, waste.
|
Pollica Plan
Execution plan
Aim: set out the execution of each task
SMART goal |
Achieve Political Regeneration |
SMART task | Responsibility | Timeframe | Prioritization |
Community gathering and direct listening of their needs and necessities; |
Paideia Living Lab |
Already started since 2020 but designed to continue at least until the end of the cities 2030 project |
High |
Building bridges between the local community and the local public authority |
Paideia Living Lab and local authorities |
Already started since 2021 but designed to continue at least until the end of the cities 2030 project |
Medium |
Education activities to connect youth, local community and local authorities; |
Paideia Living Lab |
Already started in 2021 but designed to continue at least until the end of the cities 2030 project |
High |
Collaborative elaboration of regenerative marine policies |
Paideia Living Lab and local authorities |
2022-2023 | High |
SMART goal |
Achieve environmental regeneration |
SMART task | Responsibility | Timeframe | Prioritization |
Mapping of best environmentally regenerative practices in the territory and regenerative farmers (networks of regenerative farmers); |
Paideia Living Lab |
Already started since 2020 but designed to continue at least until the end of the cities 2030 project |
High |
Connection with other national and international regenerative farming network to collect best practices; |
Paideia Living Lab |
Already started since 2021 and projected to continue at least until the end of the cities 2030 project |
Medium |
expanding connections with local, national, international companies and startups in climate-smart agriculture, including UN Agencies. |
Paideia Living Lab and UN Agencies |
Already started since 2021 and projected to continue at least until the end of the cities 2030 project |
Medium |
educational activities to train traditional farmers, youth, and migrants on regenerative farming; |
Paideia Living Lab | 2021-2023 | High |
SMART goal |
Achieve Social regeneration |
SMART task | Responsibility | Timeframe | Prioritization |
community gathering, to listen to their needs and necessities; |
Paideia Living Lab |
Already started since 2020 and projected to continue at least until the end of the cities 2030 project |
High |
building bridges between the local community and the local public authority; |
Paideia Living Lab and local authorities |
Already started since 2021 and projected to continue at least until the end of the cities 2030 project |
High |
mapping of the needed skills to new jobs; |
Paideia Living Lab |
Already started since 2020 and projected to continue at least until the end of the cities 2030 project |
Medium |
Involvement of experts who can increase service offer |
Paideia Living Lab | 2021-2023 | Medium |
Educational activities for local adults and youth on digital tools to increase the service offers. |
Paideia Living Lab in collaboration with startups on smart living and digital experts |
2021-2023 | High |
organization of educational courses aimed at meeting the ambassadors of the mediterranean diet |
Paideia Living Lab in collaboration with Mediterranean heroes |
2021-2023 | High |
SMART goal |
Achieve Human regeneration |
SMART task | Responsibility | Timeframe | Prioritization |
evaluation of the current state of individual wellbeing; |
Paideia Living Lab |
Already started since 2020 and projected to continue at least until the end of the cities 2030 project |
High |
connection with local, national and international startups and companies on neuroscience; |
Paideia Living Lab and local authorities |
Already started since 2021 and projected to continue at least until the end of the cities 2030 project |
High |
organization of events to approach the local population on neuroscience while experiencing the Mediterranean lifestyle |
Paideia Living Lab | 2021-2023 | High |
SMART goal |
Achieve Cultural regeneration |
SMART task | Responsibility | Timeframe | Prioritization |
mapping of the tangible and intangible heritage present in the area; |
Paideia Living Lab |
Already started since 2020 and projected to continue at least until the end of the cities 2030 project |
High |
identification of the “dormant
resources” that need to be re- |
Paideia Living Lab and local authorities |
Already started since 2020 and projected to continue at least until the end of the cities 2030 project |
High |
involvement of the local authorities and cultural facilities of Pollica and surrounding area to design a coherent and integral touristic offer; |
Paideia Living Lab and local authorities |
2021-2023 | Medium |
organization of educational courses to create new skills, vocational courses and employment opportunities; |
Paideia Living Lab in collaboration with local, national and international experts |
2021-2023 | Medium |
new forms of entrepreneurship and new cooperative forms. |
Paideia Living Lab | 2022-2023 | Medium |
Creation of a Consortium for the touristic valorization of the Lands of the Mediterranean Diet (both mountain and coastal area) |
Paideia Living Lab and local authorities |
2022-2023 | High |
SMART goal |
Achieve Economic regeneration |
SMART task | Responsibility | Timeframe | Prioritization |
involvement of the local community and restaurants after having identified their needs; |
Paideia Living Lab |
Already started since 2020 and projected to continue at least until the end of the cities 2030 project |
High |
involvement of the local food and cultural existing markets after having identified their needs; |
Paideia Living Lab and local authorities |
Already started since 2020 and projected to continue at least until the end of the cities 2030 project |
High |
connection with startups and companies on blockchain, building the bridges with local producers; |
Paideia Living Lab |
Already started since 2020 and projected to continue at least until the end of the cities 2030 project |
Medium |
organization of conviviality moment to shorten the distance between producers and consumers; |
Paideia Living Lab and municipality of Pollica |
2021-2023 | Medium |
design and development of new edu-entertainment and food experiences; |
Paideia Living Lab in collaboration with startups and designer |
2022-2023 | High |
agreement and connection with other sustainable cities |
Paideia Living Lab | 2021-2024 | Medium |