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Policy: Policy Action Plan


Resources & Context

Stakeholder name Expertise/skills Link to CRFS theme
MedEatResearch The Centre for Social Research on the Mediterranean Diet, founded with
the aim of enhancing, promoting, disseminating the food heritage of
Southern Italy is a Food System Expert (regional) and contributes to create
synergies between the different departments, laboratories and
programmes.
Ecosystem; Consumption; Livelihood
Museo Vivente della Dieta
Mediterranea
Governance (Regional) Inclusion; Ecosystem
Rareche Cilento Community member and Farmer network (Regional) Production; Processing; Distribution; Market; Waste; Inclusion
Cooperativa Nuovo Cilento Community member and Farmer (Local) Production; Processing; Distribution; Market; Waste; Inclusion
Biodistretto Cilento Community Member (Local)

Production; Processing; Distribution; Market; Consumption;

Security; Ecosystem

Cilentamente Community Member (Local) Ecosystem; Livelihood; Inclusion
Azienda Agricola la Petrosa Community member and Farmer (Local) Production; Processing; Distribution; Market; Waste; Security
Azienda Agricola le Starze Community member and Farmer (Local) Production; Processing; Distribution; Market; Waste
Azienda Agricola de Martino Community member and Farmer (Local) Production; Processing; Distribution; Market; Waste
Apicoltura Volpe Community member and Farmer (Local) Production; Processing; Distribution; Market; Waste
Associazione Amore Per il
Sapere (APIS)
Community Member (National) Consumption; Waste; Security; Ecosystem; Inclusion
CampuStore National Community Member Consumption; Waste; Security; Ecosystem; Inclusion
Pollica Municipality Local Governance Ecosystem, Livelihood, Inclusion.
Camerota Municipality Local Governance Ecosystem, Livelihood, Inclusion.
Strobilo Neuroscience expert and Food System Expert Livelihood, Inclusion
Tenuta Chirico Community member and Farmer (Local) Production; Processing; Distribution; Market; Waste
Alici di Menaica di Donatella
Marino
Community member and Fishermen (Local) Production; Processing; Distribution; Market; Waste; Security
Associazione Italiana Giovani
per L'Unesco (AIGU)
National Community Member Consumption; Waste; Security; Ecosystem; Inclusion: Livelihood
Parco Archeologico di
Paestum e Velia
Regional Governance Ecosystem; Inclusion
Centro Studi Dieta
Mediterranea "Angelo
Vassallo"
Regional Governance Ecosystem; Inclusion
Climate Farmers International stakeholder network representing rural communities Ecosystem, Market, Waste, Inclusion
UniBo National University with scientific interest Inclusion, Security
Università Federico II -
Dipartimento di Agraria
National University with scientific interest Production, Consumption, Ecosystem
EIT Food Food System Expert

Production, Distribution, Market, Consumption, Waste,

Security, Ecosystem

The FORK Organization

Food System Expert and global non-profit Think Tank, which connects food

and design experts to (re)design agri-food systems.

Market, Waste, Security, Ecosystem
MyGrants National stakeholder focused on refugees and asylum seekers in Italy. Security, Livelihood, Inclusion
Legambiente Campania Stakeholders representing rural communities Consumption, Waste, Ecosystem
SlowFood Cilento Stakeholders representing rural communities

Production, Processing, Distribution, Market, Consumption,

Waste, Ecosystem

Danone International food stakeholder Production, processing, distribution, market, consumption
Terra di Resilienza Community member (Local) Production, Ecosystem, Livelihood, Inclusion
Erbe di Cilento Community member (Local) Production, processing
Campania Region Regional Governance Ecosystem

 

Pollica Vision

Policy landscape
Aim: Identify policy gap

 

CRFS policy Description
Production  
National Recovery and Resilience Plan

The National Recovery and Resilience Plan (NRP) includes a package of investments and reforms divided into six missions: Digitalization,

Innovation, Competitiveness and Culture; Green Revolution and Ecological Transition;
Infrastructure for sustainable mobility;
Education and research; Inclusion and cohesion; Health.

Distribution  
Gadda law (anti-waste law) - 2016

It aims to encourage recovery, solidarity donations, and distribution of food and medicines and whose central goal is to reduce waste at various

stages of the supply chain, starting from production and processing, and ending with distribution and serving of food.

Waste  
Legge Salvamare (2022)

Now fishermen are allowed to bring back to land the waste (plastic waste) accidentally recovered with their nets in the sea. This regulatory

instrument fills the previous gap where fishermen were fined every time they acted as guardians of the seas.

Gadda law (anti-waste law) - 2016

It aims to encourage recovery, solidarity donations, and distribution of food and medicines and whose central goal is to reduce waste at various

stages of the supply chain, starting from production and processing, and ending with distribution and serving of food.

Zero Waste Charter - 2012

City of Naples has signed the SprecoZero Charter and joins the campaign against food waste promoted by Last Minute Market and Slow Food.

The operation consists of the recovery and reuse of unsold goods to give them to those most in need.

Livelihood  
National Recovery and Resilience Plan

The National Recovery and Resilience Plan (NRP) includes a package of investments and reforms divided into six missions: Digitalization,

Innovation, Competitiveness and Culture; Green Revolution and Ecological Transition;
Infrastructure for sustainable mobility;
Education and research; Inclusion and cohesion; Health.

Inclusion  
Piano Sud 2030 (national strategy) - 2020 Reviving public and private investment, rediscovering the value of the interdependence between North and South and the territorial dimension
of cohesion. Five major national "missions" of cohesion on which to focus investment include: investing in the entire education chain, starting
with the fight against
child educational poverty; thicken and modernize infrastructure, both physical and social, as a factor of connection and social inclusion;
strengthen Green Deal commitments in the South and mitigate risks related to climate change; support technology transfer and the
strengthening networks between research and business; strengthening the international vocation of the southern economy and society and
adopt the Mediterranean strategic option, including by through the strengthening of Special Economic Zones (SEZs) and programs of
development cooperation
National Recovery and Resilience Plan

The National Recovery and Resilience Plan (NRP) includes a package of investments and reforms divided into six missions: Digitalization,

Innovation, Competitiveness and Culture; Green Revolution and Ecological Transition.
Infrastructure for sustainable mobility.
Education and research; Inclusion and cohesion; Health.

Other  
Urban Planning: Foodscape: Municipal
Urban Plan 2021
Through the Municipal Urban Plan 2021, the Municipality of Pollica has set the new objectives of urban development, including Natural assets,
care of the landscape and regeneration. This policy fills the previous gap between urban development and preservation of environmental and
landscape characteristics of particular rarity.

 

CRFS landscape
Aim: create a snapshot of the CRFS characteristics

 

Key characteristic of the CRFS Description
Food production  
The CRFS hosts the first Bio-District of Italy. It
covers an area of 3,196 square kilometres and
includes 37 municipalities, 400 organic farms
(23% of tot. organic producers in Campania)
and 2,300 hectares. The Cilento bio-district
area is recognized as World Heritage
Biosphere Reserve by UNESCO. With over 30
products recognized as Slow Food presidia, the
biological and agrobiological complexity is the
result of a long evolutionary history marked by
the slow rhythm that maintains the balance
between Nature and Man.
Current difficulty for organic and regenerative farmers to meet the consumer demand, still too much oriented towards ultra processed
foods, as the percentage of obesity and overweight affect both adults and children. Decrease in adherence to the Mediterranean Diet.
Increase in health problems and obesity. Decrease in small-holder farms due to increase in demand for fewer crops. Increase in large
scale monoculture
Food processing/distribution  
Cilento region includes 99 municipalities. The
CRFS is also characterized by low
infrastructures and connectivity: 20 minutes to
the closest supermarket; 30 minutes to the
closest train station; 40 minutes to the closest
hospital. This aspect inevitably compromises
also food distribution.
Difficulty to improve accessibility and mobility, as a crucial service to be offered to the local population.
Food marketing, catering, retail  
In Pollica there is currently a farmer Isolated food system region
Food consumption  
Pollica is part of the seven emblematic
communities of the Mediterranean Diet
together with Chefchaouen (Morocco), Koroni
(Greece), Agros (Cyprus), Soria (Spain), Tavira
(Portugal), Brač and Hvar (Croatia).
Current difficulty to valorize the role and importance of the Mediterranean Diet, as the most complete model of integral ecological
regeneration, which also includes agricultural practices, seasonality, conviviality and the cultural dimension, in addition to the positive
impacts it generates on human health and the ecosystem.
The Campania region has been gradually
experiencing poor-to-moderate adherence to
the Mediterranean lifestyle, explaining why it
reaches the highest rate of overweight adults
in Italy and the second-highest rate of obesity
in Italy.
 
Food waste  
The first trace of separate collection in
contemporary history is in Bourbon Naples,
capital of the Kingdom of the Two Sicilies
under the administration of Ferdinand II. In
2009, however, Salerno became the capital of
Italy with the highest percentage of separate
collection (72 percent). Today, the
Municipality of Pollica has set up at the
Acciaroli hamlet, a new collection system, on
an experimental basis, by means of mobile
ecological islands.
The citizen with this new model of delivery at
the ecological collection islands has the
obligation to deliver the waste directly into the
hands of the operators who verify the
successful differentiation, advising, informing
and giving them the bags for each type of
waste and an information note to properly
differentiate.
After four days of experimentation, the results
( where this new system has been
implemented) have been excellent, thanks to
the cooperation of citizens, which has seen the percentage of differentiation increase to
around 70/%.
South of Italy still continues to waste +15%
more than the Italian waste average on food.
Decrease food waste. The main challenges are associated to improving infrastructures and connection between the food system actors
and better repurpose surpluses (especially for fresh food - highly deperishable) that are mainly produced in the CRFS.
Food security  
The Mediterranean Basin is defined as a
climate change hotspot, with advanced risks of
hydrogeological instability and soil erosion,
accelerating agricultural changes and posing
serious risks in terms of survival of iconic
Mediterranean foods and land abandonment.
Coldiretti, the largest association representing
Italian agriculture, foresees serious risks of -
46% of olive oil Made in Italy due to climate
alterations.
Need to increase resilience and climate smart solutions to ensure the survival of iconic Mediterranean Diet foods.
Ecosystems  
The CRFS hosts the highest biodiversity rate in
Italy. Its great altimetric, micro-climatic, and
geologic diversity makes it the perfect hotspot
for:
28 Sites of Community Importance (SCI)
defined in the European Commission Habitats
Directive (92/43/EEC)
8 Special Protection Areas (SPA) defined in the
European Commission Birds Directive
(79/409/EEC)
3,200-3,500 superior plant species
Archaeological sites such as the Palaeolithic
Caves of Marina di Camarota and the Sites of
Paestum and Velia.
The Cilento National Park is bounded by two
Marine Protected Areas, one to the north, the
Santa Maria di Castellabate Marine Protected
Area, and another to the south, the Costa degli
Infreschi and Masseta Marine Protected Area.
Key issues include the difficulty in preserving, protecting, valorising this natural, cultural, and landscape heritage that should be turned
into key assets for the CRFS (dormant resources) to foster integral ecological regeneration.
Hydrogeological instability and soil erosion
Livelihood  
Pollica and the Cilento area have been defined
as an ultra-peripheral area: the limited
professional opportunities and infrastructural
difficulties have pushed the majority of
families to move to bigger cities. In 2018,
Cilento, an area including 99 municipalities,
with an average population ranging from 200
to 21,000 inhabitants, lost about 57,000
inhabitants.
Need to create better skills aimed at enhancing the cultural, environmental and agri-food heritage of the Mediterranean.
Need to alt the current phenomenon of depopulation, offering better services, professional opportunities, and competences to avoid
brain drain.
High rate of seasonal tourism with the
consequence of being invaded by tourists in
the summer months, completely disrupting
the rhythms and nature of the villages,
followed by prolonged months of almost total
abandonment. In Campania, the gross bed
utilization was 0.9% in April 2020 to a high of
43.9% in August 2020 and even 71.2% in
August 2019! Tourism mainly involve seaside
areas and villages, while mountain areas are
still forgotten
Need to stabilize the current tourism flows, making both seaside and mountain areas attractive during summer and ensure adequate
tourism offer also beyond summer time. Increase competencies and services for tourists, better training of hospitality facilities.
The City of Pollica is part of the international
movement Cittaslow (Slow Cities), the "Cities
of Good Living", founded in 1999 and inspired
by the principles of Slow Food.
Concentration of services in a few polarizing centers. Implement better connections and infrastructures. Strong expansion of second
homes for holidays, residential-tourist structures
Inclusion  
Southern Italy registers amongst the highest
levels of education dropout: 17.3%. In the
province of Salerno, 15 youth out of 100 leave
before finishing school.
Need to fill the current digital divide. Need to increase attractiveness, competence and sense of belonging to the younger generation,
alting the current brain drain. Need to make the current educational offer and school system more attractive and able to respond to the
professions of the future.

 

Strategy development
Aim: define a lab narrative

 

CRFS status quo
Pollica, a rural village in the South of Italy, is the epicentre of Mediterranean lifestyle and the crossover point of history, culture and anthropology of this ancient heritage. In a perfect
balance between humanistic and scientific culture, the Mediterranean Lifestyle and Diet have contributed to the construction of an identity that has now gone well beyond territorial or
food borders. The unique richness of natural, cultural, human, landscape and food diversity is one of the main aspects characterizing the area, as evidenced by the high presence of
UNESCO natural and cultural recognition as a global heritage of mankind. Equally, the CRFS is characterized by deep challenges: besides the typical challenges of small internal rural areas,
where depopulation, unemployment, and low connectivity increase the marginality of the local community and isolate the local food system, these also include tourism de-seasonalization,
which deeply alter the social fabric; decreased adherence to the Mediterranean Diet (as evidenced by the increase in obesity and overweight), climate alteration, which directly affect the
production of the iconic food of the Mediterranean Diet, and the dangerous increase in large scale monoculture.
CRFS goals
Recovery, enhancement and revitalization of historic centres; The development of compatible tourism; Repopulation of Italian villages and rural areas through the prototyping of services
to facilitate the use of the territory; Spreading awareness about the Mediterranean Diet which is recognised by the WHO for being a healthy and sustainable dietary pattern, able to reduce
obesity and cardiovascular risk; Active conservation and enlivenment of the natural, landscape, food, cultural, and human diversity; Development of infrastructures, maritime connections
and land transport for the improvement of accessibility to naturalistic and tourist sites to a sustainable extent for the territory; Improvement of the quality of the naturalistic and cultural
heritage, with a view to protection and compatible development; Construction of a new tourist image, through the redevelopment and enhancement of the places, especially the coastal
strip, with the environmental recovery and the re-naturalization of the territory, the integration between seaside tourism and cultural tourism, the construction of connection networks
between the settlements coastal and those of the hinterland; reinforcing ecological connections and enhancing the geological heritage; mitigation of the risk of coastal erosion is another
important issue that affects the municipality of Pollica; safeguarding the physical integrity and the landscape and environmental connotation of the beaches, the dune strips, the high
coasts of the cliffs and the coastal strips.
CRFS strategy
Combining three different dimensions of actions:
- Knowledge: through an 3 S education model grounded on the five Senses, Savoir-faire and Sustaining
- Innovation: through the combined application of Design Thinking powered by the Prosperity Thinking (Vignoli, et Al, 2021) that turns inspiration into actions and can solve
systemic challenges linking the micro (human) and macro (planet) and the Food for Earth Regeneration Toolkit, building bridges of dialogue between policymakers, food
authorities, food managers, local governments, urban planners, scholars to unleash the regenerative power of food.
- Community: by ensuring a participatory approach to better empower the multi-layer actors of the Mediterraenan Diet, by actively involving local members of the society -
starting from a sense of belonging and responsibility to the territory - and reinforcing bridges of dialogue national and international agri-food stakeholders.

 

Vision definition
Aim: Translate the CRFS strategy and context assessment into a pilot vision

 

Describe the CRFS context
Pollica, a rural village in the South of Italy, is the epicenter of Mediterranean lifestyle and the crossover point of history, culture and anthropology of this ancient heritage. In a perfect
balance between humanistic and scientific culture, the Mediterranean Lifestyle and Diet have contributed to the construction of an identity that has now gone well beyond territorial or
food borders. The unique richness of natural, cultural, human, landscape and food diversity is one of the main aspects characterizing the area, as evidenced by the high presence of
UNESCO natural and cultural recognition as a global heritage of mankind. Equally, the CRFS is characterized by deep challenges: besides the typical challenges of small internal rural areas,
where depopulation, unemployment, and low connectivity increase the marginality of the local community and isolate the local food system, these also include tourism deseasonalization,
which deeply alter the social fabric; decreased adherence to the Mediterranean Diet (as evidenced by the increase in obesity and overweight), climate alteration, which directly affect the
production of the iconic food of the Mediterranean Diet, and the dangerous increase in large scale monoculture.
Formulate the CRFS vision
The vision is to regenerate the rural territory in a participatory way, in order to repopulate the territory, improve livelihoods, generate collective prosperity, encourage individuals to think
and act in coherence with the Mediterranean principles, better empower the multi-layer actors of the Mediterraenan Diet by simultaneously embracing all the six dimensions of integral
ecological regeneration: political action, environmental, human, social, cultural, and economic regeneration.

 

Pollica Pathway to Action

SWOT
Aim: Execute the SWOT analysis

Strength

Ensure the collaboration with companies and trade associations that tomorrow will be able to implement on a large scale the models tested.

Create a management model capable of involving all stakeholders in a harmonious way to give the right operational tools to ensure the ecosystem a flexible and inclusive structure that
promotes economic development, which aims at social cohesion, and facilitates the spread and scalability in the territory. Therefore the management model for the use of different tools
starting from the uniqueness of a place, such as Pollica and the Mediterranean Basin, that naturally combines diversity and dialogue between cultures and peoples. This aspect has already
started happening by exporting the model in Japan in other FF Living Labs (Kyobashi Living Lab) where Japanese stakeholders attended lessons and meetings with the FF Circle to learn the
management model.

Ensure the activation and empowerment of people in the area, through the creation of a model that does not focus on mere profit as an end but on the community, understood as the
virtuous encounter between territory and people
Integrated policies for the regeneration of the area and the whole Mediterranean sea starting from the role of local regenerative fishermen
Foster forms of innovation that do not disrupt the identity of the place and the traditional knowledge of the community, but stand in support and defense of these aspects.

Weaknesses

Embracing (and communicating) a real holistic and multidimensional model of an integral ecological approach, free of the risks of excessive specialization and sectionalization
Developing tools capable of successfully evaluating the different levels of complexity and the interrelationships with all key stakeholders and measuring the impacts that is crucial also to
communicate it externally
Regenerating a rural territory in a participatory way in order to bring about truly sustainable and integral development for the community in a persistent way
Lack of spaces, places of aggregation, to encourage casual collisions and create the ideal environment to encourage poetic acts, in the sense of poiesis (creation), to give expression to art,
train creativity, and (re)generate culture.

Overcoming the current depopulation, unemployment, and education dropout trends characterizing the area to improve livelihoods in order to generate collective prosperity
Encourage individuals to think and act in coherence with the Mediterranean principles

Opportunities

Strengthen the collaboration between the UNESCO network of Emblematic Communities of Mediterranean Diet, restoring the Mediterranean area to its former value and reawakening
dormant resources

Valorizing the soft power of the Mediterranean Diet as a model to ensure integral ecological development of rural-urban areas

Create an integral ecological model of regeneration that can be replicable and scalable in other CRFS

Threats
Create an open ecosystem, capable of eliminating cultural, logistical, and bureaucratic frictions, facilitating collaborations between the various stakeholders and between the various
disciplines.
Ensuring the capillarity of policy decisions and designing ecosystems in line with integral ecology for the Mediterranean
Overcoming the linear, extractive mindset and preserving the integrity of purposes regardless of political and economic interests around the Mediterranean Basin

 

SMART
Aim: Define SMART pilot goals

Goal S
specific
M
measurable
A
attainable
R
relevant
T
time-based
Theme
Achieve
Political
Regeneration
What will be done:
Support and
implementation of local
urban planning for
regeneration; Support and
implementation of
policies, such as the local
Foodscape, fostering the
conservation of peri-urban
agricultural activities;
Foster food diplomacy as
an instrument for peace
and migrants and
refugees’ inclusion;
requalification of the
building heritage but also
of the predominantly
uncultivated and
abandoned areas;
implementation of policies
to protect Mediterranean
marine resources.
Process steps:
community gathering, to
listen from them their
needs and necessities;
building bridges between
the local community and
the local public authority;
education activities to
connect youth, local
community and local
authorities; collaborative
elaboration of
regenerative marine
policies
Who will be involved:
- Pollica Municipality, Municipalities of the
Cilento Region and the
Local mountain
community
-Campania region
-Local, national,
International Organization
on migrants and refugees
-National and EU
Institutions
How is progress
measured: Numbers of
countries involved;
Ministry involved; local
authorities and political
authorities involved;
surrounding communities
involved; number of
policies promoted and
implemented.
Is data available: yes, data
available come from
listening activities with
local fishermen, the
involvement of local
authorities (both from
Pollica and surrounding
area) and research centres
and museums located in
the area, included the
Mediterranean Museum
of the sea.
What are
constraints/limitations:
Coastal settlements,
affected in recent
decades; Strong
expansion of second
homes for holidays,
residential - tourist
structures; real estate
degradation; A
widespread construction
on the territory
Are resources available:
resources from the FF
team that is based in
Pollica, the Castello if
Pollica as a facility, the
Italian presidency of
UNESCO network of
emblematic
communities of the
mediterranean diet -
coordinated by Pollica is
also an added value
Expected outcome:
Event design to gather the
local community (and also
specific stakeholders of
the community, such as
fishermen); workshop
designed to connect local
fishermen with local,
national and regional
authorities; educational
activities to connect
tourist and youth to local
stakeholders; writing a
manifesto for the creation
of new regenerative
policies of the
Mediterranean Sea;
creation of a
Mediterranean Marine
experimented areas.
Why it is important: The
most needed political
actions of today are the
strategies aimed at
implementing common
well-being. These are
designed to put collective
interests before
individualism, nurture the
sense of community,
embrace harmonic
development within the
territory, ensure good
quality access to food (and
natural resources),
mitigating the risks due to
climate change to prevent conflicts and migrations.
Institutions, from the local
representatives to the
global level, are
responsible for creating
the enabling environment
for social justice,
solidarity, and thoughtful
leadership to be
translated into better
services for the citizens
and turn places into
communities of intention.
As the ultimate
representation of
commonality, food can be
a crucial driver for
inclusive and bold political
action.
Deadlines: By end next
year
Security, Ecosystem,
Livelihood, Inclusion
Achieve
environmenta
l regeneration

What will be done:
Conservation of terrestrial,
marine and soil
biodiversity by both
defending Traditional
Ecological Knowledge and
fostering innovation and
technologies to
climate-smart agriculture;
promotion and
implementation of
agroecology and
regenerative practices;
inclusion and education of
migrants with the local
context
Process steps:
Mapping of best environmentally
regenerative practices in
the territory and
regenerative farmers
(networks of regenerative
farmers); connection with
other national and
international regenerative
farming network to collect
best practices; educational
activities to train
traditional farmers, youth,
and migrants on
regenerative farming;
connections with local,
national, international
companies and startups in
the climate
-smart
agriculture, including UN
Agencies.
Who will be involved: - UN Agencies (FAO;
UNIDO) -Mediterranean
Emblematic communities -Mediterranean and local
food producers (such as
Rareche, La Petrosa,
Cooperativa Nuovo
Cilento, KM0 (Spain) and
GenerationAG (Greece) -Centro Studi Dieta
Mediterranea "Angelo
Vassallo" and other
nationa and international
research centres -Local, national, and
international startups on
agri
-food innovation
-European network of
farmers and experts on the
topic -National trade association
of agriculture

-International knowledge
partners (such as local
universities, local research
centres, but also EIT food
and FAO e Learning
academy)

How is progress
measured:
Numbers of farmers
trained on regenerative
agriculture; percentage of
Soil Organic Matter
achieved in the area;
numbers of farmers
reached; numbers of
innovative start-ups and
realities involved, number
of migrant trained.
Is data available: data
available come from the
partnership with Mygrants
(in the migration side),
local farmers and research
centres part of the Living
Lab.

What are
constraints/limitations:
Climate Change as a
serious risks in terms of
survival of iconic
Mediterranean foods;
land abandonment;
Accelerating agricultural
changes, modification of
precipitation patterns,
desertification;
Hydrogeological
instability and soil
erosion; fragmented
actions of agricultural
and productive
enhancement, especially
in the mountain areas.

Are resources available: resources from the FF
team that is based in
Pollica, the Castello if
Pollica as a facility, the
memorandum of
Understanding between
FFI and other UN
agencies

Expected outcome:
Creation of a Food
Coalition for the
Mediterranean to support
innovative solution for the
sustainable development

of the Mediterranean agri-
food supply chains;

implementation in the
local territory of
technologies for
preventing water stress,
soil regeneration,
biodiversity protection
and valorisation;
development of
educational courses on
regenerative agriculture
and Mediterranean regeneration; creation of
a Mediterranean
Regeneration Academy,
designed for local farmers,
neets and migrants to
train them on
Mediterranean
regenerative agriculture.
Why it is important: Earth
regeneration passes
through the deep
relationship between
man, the Planet, and all
the living entities living on
that. It implies restoring
the ancient wisdom on
regenerative and
sustainable practices,
favouring a responsible
and efficient usage of
natural resources,
enhancing the role of
innovation and
technologies to increase
the resilience of the whole
natural ecosystem,
implementing adaptation
and mitigation strategies,
and promoting climate
-
smart approaches. In this
delicate relationship, man
should return to be
conceived in its ancient
form of precious guardian
of nature and custodian of
beauty to be shared and
transmitted to new
generations to ensure
sustainable models for the
future.

Deadlines: By end next
year
Production, market,
security, ecosystem,
inclusion, waste
Achieve Social
regeneration
What will be done:
Repopulation of Italian
villages and rural areas
through the prototyping of
services to facilitate the
use of the territory;
Expanding food literacy in
schools, hospitals,
canteens, and homes also
through training courses
on the power of the
Mediterranean Diet in
local schools and
development of training
courses; development of
climate-smart living
solutions to make rural
villages more attractive
and livable also for young
families; training courses
designed for local kids,
youths and children to
acquire the necessary skills
for new professions
(including digital tools) and
increase the sense of
belonging for their land.
Process steps:
community gathering, to
listen to their needs and
necessities; building
bridges between the local
community and the local public authority; mapping
of the needed skills to new
jobs; educational activities
and training to youths on
digital tools to increase the
service offers.
Who will be involved:
-local inhabitants: farmers,
fishermen, women, youth,
grandmothers, restaurants
- local, national,
international startups on
smart living
- local administration
- Local facilities in the
tourism, accomodation
and catering
- Local, national and
international schools
- Local, national and
international research
centres and universities
How is progress
measured:
€ expenses on local
facilities; numbers of
visitors/tourists beyond
summer times; numbers
of researchers involved,
numbers of youth, and
people from the
hospitality sector trained
Is data available: local
statistics and listening
activities on the local
population

What are
constraints/limitations:
Social desertification;
land abandonment;
economic
desertification;
Unemployment and

depopulation; Ultra-
peripheral area with

limited professional
opportunities and
infrastructural
difficulties;
Concentration of
services in a few
polarizing centers;
Inefficient connection
and poor infrastructures
Are resources available:
resources from the FF
team that is based in
Pollica, the Castello of
Pollica as a facility.

Expected outcome:
educational events to
train youth on digital tools
and sense of belonging;
creation of a Digital
Academy that can train
permanently local people
on a new mindset and
new skills to improve local
services (adventure and
videomaking, coding
digital art, digital
storytelling, 3D modeling
and eco-design lab,
blockchain and crypto);
organization of
educational courses aimed
at meeting the
ambassadors of the
Mediterranean diet;
upskilling and reskilling
programs
for local teachers.
Why it is important: Being
an essential resource for
human survival, food plays
a central role in the
relationship between
individuals and their
community. Through food
and the power of
conviviality, it is possible
to reconnect individuals under a commonality of
purpose, building a
stronger sense of
community, ensuring
social inclusion,
integration, equality, and
regenerating the whole
social fabric. Only when
individuals are considered,
heard, included, and
involved in the dynamic of
the social fabric is it
possible to directly
exchange knowledge and
skills, to co-create
together, forming real
educational communities
united through mutual
support and trust.
Deadlines: By end next
year
Market, security,
ecosystem, livelihood
and inclusion
Achieve
Human
regeneration
What will be done:
Spreading awareness
about the Mediterranean
Diet; enhancement of
research and
experimentation on
anthropological research
nutritional value,
longevity, microbiome
product development;
development of research
the processes of action
and institutionalization
behind food behavior, and
the interconnected aggregate dynamics of
food supply and demand.
Process steps:
evaluation of the current
state of individual
wellbeing; connection with
local, national and
international start
-ups and
companies on
neuroscience; organization
of events to approach the
local population on
neuroscience while
experiencing the
Mediterranean lifestyle
Who will be involved: - Local, national,
international start ups on
neuroscience, nutrition,
microbiota, food
behaviour studies, and
healthy aspects - local facilities,
administration, services - local, national,
international research
centers and universities - designers from national
and international context - Mediterranean food
supply chain
How is progress
measured: numbers of
people obese/overweight;
environmental and
individual wellbeing
parameters
Is data available: from the
collaboration with the
neuroscience startup
Strobilo

What are
constraints/limitations:
Poor human health;
Widespread obesity and

overweight; Poor-to-
moderate adherence to

the Mediterranean
lifestyle
Are resources available:
partnership/MoU with
Strobilo Start up and
resources from the FF
team that is based in
Pollica

Expected outcome:
Development of digital
health (tele-medicine,

tele-assistance, and tele-
consultation);

Development of health
and climate-tech projects
that relies on the most
advanced neurosciences’
techniques in combination
with AI to study
environmental
parameters in conjunction
with the vital parameters
of individuals; the 

ambition is that of
creating an algorithm of
longevity and human well
-

being.
Why it is important:
Frenetic lifestyles, the rise
in malnutrition and
disease, and mental
disorders clearly
demonstrate how much
modernity have been
separated our individual
lives from well
-being and
quality of life. It is
impossible to pursue any
integrity of ecosystems
and any form of collective
prosperity without first
pursuing the integrity of
human life. Human
regeneration starts right
here: bringing back to the
center well
-being in our
daily lives. Health,
nourishment, micro
-
nutrients, longevity, and
mental balance are all
aspects that are linked to
human regeneration,
which passes through
food, the oldest and most
effective medicine,
through technological
innovations capable of
monitoring our state of
health (physical and
mental), but also through
a more real and direct
relationship with the
natural territory
(biophilia).

Deadlines: By end next
year
Consumption, security.
Achieve
cultural
Regeneration
What will be done: The
development of
compatible tourism;
promotion, education and
enlivenment of the
Intangible Cultural
Heritage in Pollica and in
the surrounding areas;
enhancing, promoting,
disseminating the food
heritage of Southern Italy
and encouraging cultural
exchanges on food and
wine of different countries
in the Mediterranean area.
Process steps:
mapping of the tangible
and intangible heritage
present in the area;
identification of the
“dormant resources” that
need to be re-awakened;
involvement of the local
authorities and cultural
facilities of Pollica and
surrounding area to design
a coherent and integral
touristic offer; organize
educational courses to
create new skills,
vocational courses and
employment
opportunities; fostering
the emergence of new
entrepreneurship and new
cooperative forms.
Who will be involved:
-Local, national,
international schools
-Pollica Municipality, the
municipalities of the Cilento Region, the
Mountain community of
Cilento
- Cilento Eco-region
-Unesco network on
Emblematic Communities
of the Mediterranean Diet
- Unesco International
Coalition of Inclusive and
Sustainable Cities (ICCAR)
-New European Bawhause
and other EU Institutions
-local, regional and
national tourism network,
facilities and Ministry
- local and regional
farmers, fishermen,
regenerative farming
network and other key
food supply chain
stakeholders
- Local museum,
archeological, terrestrial,
and marine parks
- Local and national
environmental
organizations
-Cultural and creative
enterprises
-Companies providing
services in the field of
utilities (energy, water,
waste, mobility, etc.) and
services with high added
value and characterized by
a high level of
environmental
sustainability,
Who is responsible:
How is progress
measured:€ expenses on
local facilities; numbers of
visitors/tourists beyond
summer times; numbers
of surrounding
municipalities involved
Is data available: database
of local municipalities
What are
constraints/limitations:
Complete disruption of
the rhythms and nature
of the villages, due to
summer invasion of
tourism in the seaside
local areas, followed by
prolonged months of
almost total
abandonment in winter
time; sectoral
development of tourism
limited to coastal areas,
with an almost complete
exclusion of mountain
local areas, cultural
desertification; Scarce
knowledge of the local
Tangible and Intangible
Cultural Heritage
Are resources available:
resources from the FF
team that is based in
Pollica
Expected outcome:
Empowerment of the
Virtual Museum of the
Mediterranean Diet;
improvement of the
touristic offer of local
mountainous areas to
intentionally redesigning
resilience in the
Mediterranean mountain
habitat by reawakening
the potential of slow and
regenerative tourism;
Involvement of both
tourism and hospitality
operators and the local
population itself in
acquiring new skills to
ensure the transition to
green and digital tourism,
improve managerial skills,
strengthen the hospitality
sector but also to nurture
a healthy ‘heritage pride;
Creation of a Consortium
for the touristic
valorisation of the Lands
of the Mediterranean
Diet, conceived as a
virtuous path that starts
from the people,
aggregating active and
hard-working citizens and
visionary administrators,
to create new skills,
professionalizing courses
and employment
opportunities.
Why it is important: Food
identities provide a representation of the
cultural richness and
diversity that exists in the
food, social, and territorial
landscape of a city.
Pursuing cultural
regeneration requires
valorizing both tangible
and intangible heritage by
paying attention to local
cultures, and integrating
history, culture,
architecture, and
landscape of a given place
into the connections
within society, not only to
preserve local identity but
also to make it alive.
Regenerating local cultural
assets and transforming
them into active and
interactive educational
places is the only way to
preserve our roots and
ensure a future for the
local heritage; valorization
and support of cultural
markets, intended not
only as a place of direct
dialogue between
producers and consumers,
but also as a center of
social aggregation and
cultural and artistic
promotion.
Deadlines: By end next
year

Production, distribution,
market, consumption,
ecosystem, inclusion

 


Economic
Regeneration

Recovery, enhancement
and revitalization of
historic centers,
shortening the distance
between producers and
consumers; encouraging
moments of conviviality;
valorization and support of
cultural markets, intended
not only as a place of
direct dialogue between
producers and consumers,
but also as a center of
social aggregation and
cultural and artistic
promotion; support
technologies to combine
food security and
authenticity of iconic
Mediterranean foods;
rethinking and preventing
waste, to launch new
economies and product
development starting from
the Mediterranean
products; enhance
connection with other
sustainable cities.
Process steps:
involvement of the local
community and
restaurants; involvement
of the local food and
cultural existing markets;
connection with startups
and companies on
blockchain, building the
bridges with local
producers; organization of
conviviality moment to
shorten the distance
between producers and
consumers; design and

development of new edu entertainment and food
experiences; agreement
and connection with other
sustainable cities.
Who will be involved: -Pollica Municipality, the
municipalities of the
Cilento Region, the
Mountain community of
Cilento -Local and national
facilities in waste disposal - Local administrations -local, regional and
national tourism network,
facilities and Ministr
y
- local and regional
farmers, fishermen,
regenerative farming
network and other key
food supply chain
stakeholders -Campania region -National and EU
Institutions -international network of
sustainable cities, such as
ICCAR, the International
Coalition of Inclusive and
Sustainable Cities and
other self
-sustainable
cities (Dubai Sustainable
City, Dubai Food Tech
Valley, Kazakhstan,
Building process with
Okinawa)

numbers of

events of conviviality,
number of regenerative
farmers reached, numbers
of tourists, number of
connection with
sustainable cities

What are
constraints/limitations:

economic
desertification,
Unemployment and
depopulation; High rate
of seasonal tourism.
Being invaded by
tourists in the summer

months; Under-
utilization of port

systems; depopulation;
inaccessible real-estate
market; Concentration
of services in a few
polarizing centers;
Inefficient connection
and poor infrastructures
Are resources available:
connection with the Blue
Dev startup and FF
previous expertise in
food experience

Expected outcome:

Organization of
conviviality moment to
gather local restaurants;
support and
incentivisation of the local
food and cultural market;
branding and promoting
aggregated tourism
products; development of

new models of edu-
tainment and food

experiences that focus on
the supply chains and the
stories of producers;
Valorization of the
Posidonia by converting it
into clean energy
production improvement
of the touristic offer of
local mountainous areas;
Creation of an Energy
Community to produce
energy from wasted
Posidonia and combine
increased attraction of
coastal areas with energy
demand at lower prices to
build resilient ecosystems
and wealth for local
communities.
Why it is important:
Economic regeneration
means to free prosperity
from being conceived as
mere economic and
financial growth to
embrace ecosystemic
thinking. It is an approach
that holistically promotes
well-being: financial gain
next to emotional-,

physical-, mental-, social-
and human development. Economic regeneration
means opening the road
towards new forms of
economy: the care
economy, the beauty
economy, and the
collective wellbeing
economy; opening up
toward new indicators of
prosperity: Key People
and Planet Prosperity
Indicators rather than sole
Key Performance
Indicators.

Deadlines: By end next
year

Ecosystem, livelihood, inclusion, waste.

 

 

Pollica Plan

Execution plan
Aim: set out the execution of each task

SMART goal
Achieve Political Regeneration
SMART task Responsibility Timeframe Prioritization
Community gathering and direct
listening of their needs and
necessities;
Paideia Living Lab Already started since 2020 but
designed to continue at least until the
end of the cities 2030 project
High
Building bridges between the local
community and the local public
authority
Paideia Living Lab and local
authorities
Already started since 2021 but
designed to continue at least until the
end of the cities 2030 project
Medium
Education activities to connect
youth, local community and local
authorities;
Paideia Living Lab Already started in 2021 but designed
to continue at least until the end of
the cities 2030 project
High
Collaborative elaboration of
regenerative marine policies
Paideia Living Lab and local
authorities
2022-2023 High
SMART goal
Achieve environmental regeneration
SMART task Responsibility Timeframe Prioritization
Mapping of best environmentally regenerative practices in the
territory and regenerative farmers
(networks of regenerative farmers);
Paideia Living Lab Already started since 2020 but designed to continue at least until the
end of the cities 2030 project
High
Connection with other national and
international regenerative farming
network to collect best practices;
Paideia Living Lab Already started since 2021 and
projected to continue at least until
the end of the cities 2030 project
Medium
expanding connections with local,
national, international companies
and startups in climate-smart
agriculture, including UN Agencies.
Paideia Living Lab and UN Agencies Already started since 2021 and
projected to continue at least until
the end of the cities 2030 project
Medium
educational activities to train
traditional farmers, youth, and
migrants on regenerative farming;
Paideia Living Lab 2021-2023 High
SMART goal
Achieve Social regeneration
SMART task Responsibility Timeframe Prioritization
community gathering, to listen to
their needs and necessities;
Paideia Living Lab Already started since 2020 and
projected to continue at least until
the end of the cities 2030 project
High
building bridges between the local
community and the local public
authority;
Paideia Living Lab and local
authorities
Already started since 2021 and
projected to continue at least until
the end of the cities 2030 project
High
mapping of the needed skills to new
jobs;
Paideia Living Lab Already started since 2020 and
projected to continue at least until the end of the cities 2030 project
Medium
Involvement of experts who can
increase service offer
Paideia Living Lab 2021-2023 Medium
Educational activities for local adults
and youth on digital tools to
increase the service offers.
Paideia Living Lab in collaboration
with startups on smart living and
digital experts
2021-2023 High
organization of educational courses
aimed at meeting the ambassadors
of the mediterranean diet
Paideia Living Lab in collaboration
with Mediterranean heroes
2021-2023 High
SMART goal
Achieve Human regeneration
SMART task Responsibility Timeframe Prioritization
evaluation of the current state of
individual wellbeing;
Paideia Living Lab Already started since 2020 and
projected to continue at least until
the end of the cities 2030 project
High
connection with local, national and
international startups and
companies on neuroscience;
Paideia Living Lab and local
authorities
Already started since 2021 and
projected to continue at least until
the end of the cities 2030 project
High
organization of events to approach
the local population on
neuroscience while experiencing the
Mediterranean lifestyle
Paideia Living Lab 2021-2023 High
SMART goal
Achieve Cultural regeneration
SMART task Responsibility Timeframe Prioritization
mapping of the tangible and
intangible heritage present in the
area;
Paideia Living Lab Already started since 2020 and
projected to continue at least until
the end of the cities 2030 project
High

identification of the “dormant

resources” that need to be re-
awakened

Paideia Living Lab and local
authorities
Already started since 2020 and
projected to continue at least until
the end of the cities 2030 project
High
involvement of the local authorities
and cultural facilities of Pollica and
surrounding area to design a
coherent and integral touristic offer;
Paideia Living Lab and local
authorities
2021-2023 Medium
organization of educational courses
to create new skills, vocational
courses and employment
opportunities;
Paideia Living Lab in collaboration
with local, national and
international experts
2021-2023 Medium
new forms of entrepreneurship and
new cooperative forms.
Paideia Living Lab 2022-2023 Medium
Creation of a Consortium for the
touristic valorization of the Lands of
the Mediterranean Diet (both
mountain and coastal area)
Paideia Living Lab and local
authorities
2022-2023 High
SMART goal
Achieve Economic regeneration
SMART task Responsibility Timeframe Prioritization
involvement of the local community
and restaurants after having
identified their needs;
Paideia Living Lab Already started since 2020 and
projected to continue at least until
the end of the cities 2030 project
High
involvement of the local food and
cultural existing markets after
having identified their needs;
Paideia Living Lab and local
authorities
Already started since 2020 and
projected to continue at least until
the end of the cities 2030 project
High
connection with startups and
companies on blockchain, building
the bridges with local producers;
Paideia Living Lab Already started since 2020 and
projected to continue at least until
the end of the cities 2030 project
Medium
organization of conviviality moment
to shorten the distance between
producers and consumers;
Paideia Living Lab and municipality
of Pollica
2021-2023 Medium
design and development of new
edu-entertainment and food
experiences;
Paideia Living Lab in collaboration
with startups and designer
2022-2023 High
agreement and connection with
other sustainable cities
Paideia Living Lab 2021-2024 Medium

 


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