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Policy: Policy Action Plan

Seinajoki Resources & Context

Stakeholder name
Indicate the stakeholder
name here. This refers to the
organization, not the contact
persons for the organization.
Availability of stakeholders in time
they are able and willing to
attribute to the policy lab. This is an
The expertise and/or skills held by the stakeholder related
to the CRFS. Emphasize how it contributes to the pilot.
Link to CRFS theme
Indicate to which CRFS theme the stakeholder
relates. Indicate the themes only and do not
provide an explanation or descriptive text.
Multiple themes may be included if a
stakeholder works across several themes. The
themes can be indicated as production,
processing, distribution, market, consumption,
waste, security, ecosystem, livelihood, inclusion.
1 Common:
The Healthy Kids of
Seinäjoki steering
In the streering group
meetings (~4 times/year)

Professionals related to children

nutrition and well-being with different

expertice from different organisations.

Consumption, waste, security,

ecosystem,livelihood, inclusion.

2 The Healthy Snacks:
1. SJK juniors (Soccer)
board / director
2. Seinäjoki sport clubs
3. Local food businesses
1. Continuoustly                     
2. Rarely
3. If necessary
1. Owners of the canteens, trainers/educators of
sports and healthy life. Big and known sport
club, which is followed by smaller actors.
2. Possibility to make a strategy for the individual
teams’s kiosks.
1. Food consumption, ecosystem,
livelihood, inclusion,
3 The Food Business Club:
1. Seinäjoki Lyceum
2. Seinäjoki 4h                            
3. Health                                
4. Local food

1. Continuosly                        

2. Rarely                                                     
3. If necessary
4. If necessary

1. Home economics teachers, head of catering,

Principal, parent ́s council, student union                                    
2. Entrepreneuship education, support for                   
3. How to apply the Food Act
4.Markets etc. Donate surplus ans waste

1. Food education, food consumption, 

processing, food waste prevention
2. Food waste prevention, marketing
3. Inclusion of health and hygiene regulations,
food safety
4. Waste, ecosystem

4 School Restaurants
1. Well-being
theme group                           
from Seinäjoki               
2. Architectural

1. Continously                               

2. If necessary

1. Teachers from different Schools in            
2. Designers of school canteens
1.Food education and the influence of the
environment of food, inclusion
2. consumption, security, inclusion
5 Pikkuprovinssi culture/food festival:
1. Pikkuprovinssi
2. National Food
tys ruukku ry”
3. The City of
Seinäjoki’s Food and
Cleaning services
4. Local entrepreneurs’
“Seinäjoen yrittäjät”

1. Continuously                             
2. Rarely

3. If necessary            

4. If necessary

1. Production of the festival
2. The best food ecucator network in Finland
can provide methods and councelling.
3. The target group and the theme is the                    
same. The happening offers a new
platform for the city to show how they do
their work with kids.
4. The happening offers a new platform to
sell food products, show their
responsibility work related to kids.
1. Food education, Nutrition, inclusion
2. Food education, Consumption, waste,
inclusion, responsibility
3. Production, processing, distribution,
market, inclusion, responsibility


Seinajoki Vision

Policy landscape
Aim: Identify policy gap

CRFS policy
Create a list of policies that relate to CRFS.
This overview is divided into policy areas
production / processing / distribution /
market / consumption / waste / security /
ecosystem / livelihood / inclusion
Describe the policy: its approach and main goals. Please keep this succinct as this section aims to merely set out the elements contained
within the policy landscape.
Generally you can stop drawing the policy landscape after this point as policy gaps are evident.


The rural development strategy
“Toward sustainable future” for South
Ostrobothnia (ELY)

Its main goal is to develop the rural areas of the South Ostrobothia. The Food Province matters is the first priority.
The Climate Road Map for the food
sector in South Ostrobothina
The road map identifies the main development areas, which have an effect to the climate change, of the food chain in the
The Low Carbon Road Map for the Food
Processing industry
The road map maps and suggests actions to reduce the food processing industry’s carbon foot print.
Local food strategy of Finland.          

The strategy is improving the local food consuming in order to raise the usage of it in the entire food system and develop

the local food culture.

The climate roadmap for the South Ostrobothinan food system
Regional Strategy of South               
The regional strategy is an expression of the province's will to develop, which defines the province's desired future vision
until the year 2050 (=provincial plan). It also includes the province's development goals and measures for the years 2022–
2025 (=provincial program).
Seinäjoki innovation ecosystem
Innovation ecosystem agreements are part of the government’s efforts to strengthen globally competitive ecosystems in
Finland. The main idea of the agreements is innovative and pioneering cities, which, based on their own strengths, take
advantage of the opportunities offered by digitalisation, new technologies and carbon neutrality, thus accelerating
economic renewal and a sustainable city.
South Ostrobothnia Smart
Specialization Strategy

The objectives of smart specialisation are: 1. Strengthening innovation ecosystems 2. International networking 3. Climate-
smart South Ostrobothnia 4. Sustainable food ecosystem and new bioeconomy solutions 5. Smart technologies 6. Wellbeing

and experience economy

Seinäjoki city’s strategy 2018-2025
The Food Province strategy 2030 (in
The strategy development the sectors that the city is responsible of. Food is a small part of it.
Seinäjoki Wellness Plan 2021-2025 The plan has three major goals: opportunity for everyone to participate; well-being, health
and safety-promoting activities and services; and good everyday environments                                                                
The Hobby Model of Finland –steering
The Ministry of Culture’s model to organize a hobby for all Finnish children.                                                                          
South Ostrobothnia of hospitality – strategy for tourism
Identify the policy gap
Based on the overview above, assess if a policy gap exists. Identify where the policy gap is located; the policy area or policy (instrument) type.
In general, the city region food systems are not recognized as their own food systems.


CRFS landscape
Aim: create a snapshot of the CRFS characteristics

Key characteristic of the CRFS Description
Food production  
  Very strong in the city region and also in the whole province.
Food processing/distribution  
  Big scale food processing industries are located in the CRFS area. It is based on the good and vast farming areas.
Food marketing, catering, retail  
  The food retail is very concentrated in the entire Finland, no exception in Seinäjoki CRFS. There are problems to
be able to sell small producers’ products since the lack of good and effective retail possibilities to small scale.
Food consumption  
  The people in the region has more obesity problems than an average Finn. Eating out culture exist but is it not
Food waste  
  There are several food waste projects done in the region. New methods are slowly taken in use, but the issue
has gotten attention.
Food security  
  Food security is one of the best in the world in entire Finland, including Seinäjoki CRFS. The possibilities
according to the food security knowledge export etc. is not fully used.
  The ecosystems’ biodiversity is getting worse. There are some protection work done but it is not done on a
regular basis.
  The food chain is the most important area of income in the Seinäjoki CRFS. So it is essential as well.
  There are some possibilities as a citicen to be part of the food system as an individual. There are food based
courses and food fairs. There would be room for more inclusion.


Strategy development
Aim: define a lab narrative

CRFS status quo
Seinäjoki CRFS is a very big scale and active CRFS. Agriculture and the biggest companies pay a lot of attention to responsibility and sustainibility.
CRFS goals

Seinäjoki CRFS should identify itself as an entity in order to be able to development the theme as a whole. There are acts that need to be done in the
sustainibility actions.

  • The goal is to strengthen and diversify the food innovation ecosystem, at the same time invigorating its sphere of operators and interrelation within a regional, national and international context. The strategic goal of the city’s sustainable renewal of the food ecosystem is to sustainably renew the food ecosystem of the region to a new international level during the contract period, taking into account the companies' strengths, investments, sustainability changes in the industry and digitization as a source of growth.
  • The goal is to boost the uptake of renewable and emission-free energy production methods. Capitalising on new technological solutions and innovations.
  • The goal is to increase understanding and knowledge of the benefits and opportunities of the circular economy and supporting the transition to a circular economy across sectors.
  • The goal is to strengthen the top know-how of South Ostrobothnian food experts in food safety and the traceability of the food chain. Also to  develop high-quality solutions to meet the global challenges of the bioeconomy and providing solutions to climate and environmental issues.
  • Taking sustainability and security of supply considerations into account.
  • The goal is to improve consumer knowledge and increasing consumer orientation in the product development of the food sector. Developing and exploiting the Food Province brand and awareness of it.
CRFS strategy
There will be a new Food Province Strategy in few months. Seinäjoki is the central city of the Food Province of Finland. In the strategy the city of Seinäjoki
is a leading city to take in consideration the food systems since it has the biggest food factories in its area.


Vision definition
Aim: Translate the CRFS strategy and context assessment into a pilot vision

Describe the CRFS context
The Seinäjoki City Region Food System is part of the Finnish food system, which main characteristic is that it has a few large national actors in it and
several local micro size actors. Seinäjoki is the capital of The Food Province of Finland. In the Province there are big scale food production and food
processing industry supported by education, research and restaurant scene. The biggest actors are the front-line actors of responsibility work in the food
scene. The smaller companies are more heterogeneous in their sustainability work. The City of Seinäjoki itself produces food services to schools and other
units, it can make decisions etc. About land use related to food, and the City makes its own plans and influence other planning processes in the region.
Formulate the CRFS vision

The City of Seinäjoki acts in resilient and sustainable ways in all actions it takes according to its own food services and in other own food matters. The city takes a strong role in food related matters that has an influence on children nutrition.


Seinajoki Pathway to Action


Aim: Execute the SWOT analysis

  • Good co-operation within the food system actors
  • Strong food production and food processing industry
  • Good knowledge to use financing and innovation possibilities
  • Research community formed in co-operation of many universities
  • Low level of education
  • Attitude environment does not support sustainable actions
  • Little people – lack of labour
  • No university in the region
  • Honesty: visibility of the product chains and actions done
  • The climate change: the environment will be warmer and more possibilities to grow new crops
  • Great product quality – possibilities to sell better and earn more
  • International co-operation and markets
  • Climate Change makes prediction of harvest very difficult
  • No solution to the lack of people/labor problem from outside
  • Disasters caused by dictators or the nature
  • Exclusion of young people


Aim: Define SMART pilot goals

specific, measurable, attainable, relevant, time-based

Goal 1:
S) MUFPP application is done by the City of Seinäjoki by 06/2024.
M) On/off
A) There is a preliminary decision to make the application when applied to be a partner in Cities 2030 consortium.
R) Status of MUFPP city.
T) Year 2023. The process needs to be done with several inner partners and put through the decision making system of the City of Seinäjoki
Themes: Ecosystem, Livelihood, Inclusion
Goal 2: Promote and boost sport clubs’ role to support children’s healthy food choices, develop their know-how on healthy snacks, and their active role in the food ecosystem and its sustainability transformation

S) 1) Strengthening cooperation between sport clubs’ and the City of Seinäjoki / Healthy Kids of Seinäjoki and the exchange of information related to
healthy snack choices. 2) Developing solutions to meet the nutrition challenges of children and providing solutions to tackle poor nutrition. Taking
sustainability and children empowerment considerations into account. 3) Showing nationwide inspiration to other regions through the National Finnish Institute of Health and Welfare. Disseminate the living lab results and try to influence through national organisations.
M) 1) Contacting, promoting and negotiating together with region’s sports clubs. 2) Promoting and encouraging sport clubs to apply the Healthy Kids of
Seinäjoki network membership. 3) Contacting and disseminating the topic to the national Finnish Institute of Health and Welfare
A) 1) Inefficient response from sport clubs. 2) Imbalances in the healthy snack offering of the sport clubs. 3) Possible decline from the Finnish Institute of
Health and Welfare to the cooperation
R) Healthy Kids of Seinäjoki concept applies also to sport clubs, sport events for children and the good practices of healthy snacks provided by the sport
clubs in the region is known nationwide.
T) Consumption, livelihood, ecosystem, inclusion.

Goal 3: The Finnish Hobby model has changed so that clubs, which encourage youngsters to build up their own hobby businesses, have more budgeted money to pay for more hours of club leader’s work.
S) Tarket to diversify Finnish Hoppy model selection, activate and involves pupils
M) Commitment of the organizers that wider selection of hobby will stay on schools
A) A proper set of permanent partners need to be found to support the hobby in the future
R) Status of versatile city for hobby selection in areas schools
T) Year 2023, and beginning of 2024
Theme: Consumption, livelihood, ecosystem, waste, inclusion
Goal 4: To apply school restaurant tuning model in Seinäjoki shcool teaching plans for all schools.
S) To ensure better status of improving school restaurants, involvenet of students, taking their opinions into account
M) Commitment of the board of education realizing the importance of cozyness and spended time, pupils stay longer in
restaurant and eat properly if comfort will increase
A) Time spent in the restaurant will be longer if time tables and study plans were changed
R) A balanced nutrition and learning results during whole school day
T) Participation in the working group end of 2022, year 2023
Theme: processing, ecosystem, inclusion

Goal 5:

S) Create a food education model for kid or food themed festivals

M) Template done, yes/no.
A) Living lab actions base the template writing work. Living lab actions are fixed.
R) The Kids’ Festivals food theme is usually serving junk food for the audience. Food education is a new fresh opening of the food
theme in the festivals’ programme and new platform for the food educators.
T) The living lab pilot action 5/2023 is a base for the template publication.


Seinajoki Action Plan

Execution plan
Aim: set out the execution of each task

SMART goal 1: MUFPP application is done by the City of Seinäjoki by 12/2023.
SMART task Responsibility Timeframe Prioritization
Seek alignment of policies,
programmes and projects that
impact the food system across
multiple sectors and administrative
P12 INTO 1-2/2023 1
Interviewing the city of Seinäjoki
head of sectors to map and analyze
the current stake of sustainable
food policies and actions
P12 INTO 3-4/2023 2
Enhance stakeholder participation
at the city level through political
dialogue, as well as through
education and awareness raising
P12 INTO 5-10/2023 3
Developing indicator selection
criteria, final selection of indicators
and signing the MUFPP

11/2023 -


SMART goal 2: Promote and boost sport clubs’ role to support children’s healthy food choices, develop their know-how on healthy snacks, and their active role in the food ecosystem and its sustainability transformation
SMART task Responsibility Timeframe Prioritization
Creation of the Healthy Snack
P12 INTO 11-12/2022 1
Contacting, promoting, and
negotiating together with region’s
sports clubs
P12 INTO 01-08/2023 2
Cooperation with the Healthy Kids
of Seinäjoki coordinator and the
coordination team, present the
policy goal and promote the policy

12/2022 -


Contact the Finnish Institute of
Health and Welfare to ask for
cooperation and disseminate the
policy through the organization
P12 INTO 05-10/2023 4

SMART goal 3: The Finnish Hobby model has changed so that clubs, which engourage youngsters to build up their own hobby businesses, have more budgeted money to pay for more hours of club leader’s work.

SMART task Responsibility Timeframe Prioritization
Contacting the school master and to
the authorities
P13Agria 2021-2022 1
To produce content and present the
policy goal
P13Agria 2022 2
Pupils and staffs involving P13Agria 11,12/2022 3
Start a group
Pilot group meets
Results and experiences, staring
new group

12/2023, 1/2024

SMART goal 4: To apply school restaurant tuning model in Seinäjoki school teaching plans for all schools.
SMART task Responsibility Timeframe Prioritization
Participation in the working group,
Present the policy goal
P13Agria 2022,2023 1
Involving schoolchildren in
Development work
Development work
P13Agria 11-12/2022
Improvements due the development
P13Agria 2023-2024 3
Assesments and follow-up P13Agria 2024 4
SMART goal 5: Create a food education model for kid or food themed festivals
SMART task Responsibility Timeframe Prioritization
Contacting the festival leader about
the idea
P13Agria 2/2022 1
Innovation process with the
Pikkuprovinssi festival organization
and partners



Physical arrangements for the pilot
P13Agria 4-5/2023 3
Piloting the food education package
in the Pikkuprovinssi festival. Data
P13Agria 5/2023 4
Feedback and afterwork of the
festival. Making sure the permanent
elements of future co-operation are
P13Agria 5-6/2023 5
Analysing and reporting of the pilot
action and scaling it up to general
P13Agria 6/2023 6
Writing a template model of kids’
food education festivals. Spreading
the good practise.
P13Agria 7-12/2023 7


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